NOM

Work and play whenever, wherever you want.

NOM is a mobile office space for digital nomads. It provides constant access to internet and power, an adjustable working environment and a platform that facilitates collaboration between digital nomads.

Project team

Daniel Pavsic, Daud Wijaya, David Gerber, Philip Skewes, Sherry Chen

Design

NOM is a mobile office unit that provides reliable power and internet access. We focused on mobility, light control and adaptive spaces.

With the use of a modular system, it allows for greater customisation for all users as well as efficiency in production cost and waste.

NOM has 3 modules; living space, work space and storage. Multiple NOM units can join together, creating larger spaces that facilitate collaboration between multiple users.

Design Features

  • PV Panels for solar harvesting
  • 2x Telsa Powerwalls
  • Inbuilt passive cross ventilation system
  • Compact air conditioning unit

Design Idea

NOM initially began as a series of design explorations through model making, sketches and story-telling. Design interrogations saw the product develop into a modular system which forms the NOM unit. 

Study Models

Nom has been developed from extensive prototype models and design iterations. The first prototype model tested scale and configuration of the modules. The second model is a series of modules that test light conditions at different times of the day. The shell is configured to allow for PV panels to block out direct sunlight whilst generating energy, clear panels allow for natural light and minimising glare.

Prototyping

Our 1:1 study model tested the movement behaviour, along with structural and material viability.

Service

When our customers reach our website, they are brought to this homepage where they get a glimpse of what we are about and the products that we have. We provide two base models and a customisable option for the customer to design their own NOM. 

Customise your own

Customers can see the panel specifications of their desired NOM. If a customer prefers to leave their computer running all night long, they can adjust to have more PV Panels to increase the energy harvesting capability.

Test Drive

Customers can also rent existing NOMs. Let’s say Simon is visiting Melbourne for a short-term stay and decides to rent a NOM. He can do a search base on his NOM needs to see NOMs available for rent.

Platform

Users who either rent or buy a NOM will be given full membership to our online resources and community, the NOM.ADD. In NOM.ADD, users can build their online presence and portfolio, locate global hot spots for selected freelancers and connect with other digital nomads to collaborate with.

Profiling

Each customer has a public profile that shows where they have been and where they are travelling to. The map becomes a way for other digital nomads to contact and meet up with him to work on projects together.

Mapping

Our interactive worldwide map filters digital nomads by their skills, and help our users connect with other nomads. This function facilitates collaboration by setting up networking opportunities in person.

Convenient Planning

Our users can plan trips through keyword searches such as, festivals, climates, landscape, price, etc, or searching with key phrases such as “cheap cities in Asia, good internet, nightlife”.

User Research

The focus user we are looking to serve has been on Simon from Melbourne who freelances as a graphic/web designer as he travels from country to country. Like most digital nomads, Simon can only work if he has internet and power. Glare on a computer screen will also inconvenient him. Despite working independently, digital nomads need support from a like-minded community.

1.6 million

of working-age Australians in 2014 describe themselves as digital nomads, and the trend is growing.01

1 Billion

estimated amount of digital nomads worldwide by the year 2035.02

28% growth

increase in spending of digital nomads initial budget from 2014-2017 from US$31.280 to $39,927 per year.03

400,000

in average users active in popular digital nomads forums per month.04

$25 – $65

monthly subscription fee charged for popular digital nomad community websites.05

Sources
  1. www.upwork.com & www.reelancer.com
  2. www.levels.io
  3. www.neverendingvoyage.com & www.nomadforum.io
  4. www.nomadist.com
  5. www.nomadist.com & www.nomadforum.io

Market Entry

The marketing strategy focuses on 2 fronts; inspiring people about the mobile digital nomad lifestyle and convincing current digital nomads to use our product

Social Media

Our first strategy focuses on social media. We use a combination of illustrations and cool images to inspire and share tips and tricks of becoming a digital nomad. We use the sharing capabilities of Pinterest to spread the word of our brand through our audience.

Digital Marketing

The second strategy centres around our partnership with nomadlist.com. We sponsor newsletters and place ads on the nomadlist.com website to gain members, engage digital nomads and ultimately drive sales.

Business Model

NOM has the Iridium satellite pack for a consistent internet connection and SV Panels to harvest solar energy. We convey this message to digital nomads through our website, digital nomad forums, social media and web marketing. We sell NOM units and provide ongoing product support. To do this, we need to account for production costs, build consultation and the ISP running cost.

We realised early on that we can get the user to design the space to suit their preference through the website. Freelancers with backyards can also potentially use this product as a small office space. We sell or rent these units and our main source of income is our design and repair service.

The website is a collaborative platform for digital nomads and a useful database for skill finders. We provide support to our online community, which means that web development is our main expense. We generate income through member subscriptions and sale of information that we collect through the website.

Thank You

from
Daniel Pavsic, Daud Wijaya, David Gerber, Philip Skewes and Sherry Chen.

Melbourne School of Design
2017